Your new Cowhides International cowhide rug should last a lifetime if cared for properly. It is important to note that cowhides are a natural product and, like everything else, will wear under heavy traffic conditions over time. We recommend rotating your hide every 3 months in high traffic areas and to not place your cowhide in direct sunlight. Sunlight over a period of time will fade your cowhide rug. With purchasing a cowhide rug from us you will have peace of mind that your beautiful rug will last a very long time.